S2 Ep8: Jake Fiennes | Productive and protective - how to communicate conservation
Update: 2025-07-30
Description
Jake Fiennes is one of Britain’s most high-profile and in-demand conservationists and he sat down with podcast host, Anna Byles, at Holkham Nature Reserve in Norfolk.
Jake speaks candidly about the need for a natural capital 'Doomsday Book' to accurately measure the UK's fauna and flora, and what that means - not only for landowners - but a broad spectrum of land and green space custodians.
Balancing productive land use with nature enhancement, developing baselining tools, influencing key policy and decision-makers, and clear public messaging to rebuild people's connection to and respect for the land, are all discussed.
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